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Doja Cat - Planet Her. Olivia Rodrigo - Sour. Nirvana - Nevermind. Money Man - Blockchain New. Billie Eilish - Happier Than Ever. Lil Nas X - Montero. Chris Stapleton - Traveller New. Rod Wave - SoulFly. Michael Buble - Christmas New. Adele - 25 New. Taylor Swift - Folklore. Licensed with Lyrics term of use. All lyrics are property and copyright of their respective authors, artists and labels. Trust is a living, breathing, emotional bond that connects people to one another.
In a world where it seems like everyone is out to pitch, scam, or screw you, it is also a rare and precious commodity. When you help people out, rather than treating them as extensions of your business plan, your interactions become friendly, genuine, and infused with humanity.
To truly make helpfulness your second nature, you need to integrate it into every aspect of your life and engage people through multiple touch points regularly. Do this once a month. Authentic likeability is a practice that can help keep your clients from shopping around for a different company. Likeable people always:.
All of these principles of likeability are just as relevant to the world of branding and online content as they are to your personal interactions. If you are not consistent, you are not a thought leader. When you are exposed consistently to something over a long period, it becomes familiar and easy to recall — in other words, top of mind. Your audience comes to your content with an agenda — they want to be educated, or perhaps just entertained.
The planning process is an opportunity to think about your target audience, potential topics, distribution tactics, and scaling strategies. The next step is to create a process or system to extract the knowledge, insights, and experiences that, together, make for engaging content.
Be alert for Content Triggers. Create a Knowledge Bank. Keeping everything in one place makes it easier and faster to create authentic, engaging content in the future. Surround yourself with a team of strategists, writers, and editors. Together, figure out a collaborative creative process for translating the Knowledge Bank ideas into engaging written content. Start with guest-contributed content on external publications — the vehicles to build authority and tap into an existing audience.
Your social media team transforms the article into engaging social media content and use it in conjunction with strategic hashtags and direct mentions to activate amplifiers for your content and increase followers.
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